Modern booking and promotion site for professional musician
Next.js App Router with headless WordPress, comprehensive SEO, and ecommerce scaffold for Central West NSW wedding and corporate events.
Problem
Shane Kerr, a professional solo singer-guitarist servicing weddings and corporate events across Central West NSW, needed a modern platform to showcase his work, manage bookings, and promote his services regionally.
Decisions
Next.js App Router over traditional WordPress
Chose Next.js with headless WordPress to provide modern developer experience while maintaining content management flexibility. This approach enabled advanced image optimisation, comprehensive SEO, and ecommerce readiness.
Regional SEO targeting
Implemented geo-targeted SEO across Cowra, Orange, Bathurst, Young, and Forbes with location-specific schema markup and localised content strategy to capture regional wedding and corporate event bookings.
Comprehensive structured data
Added rich JSON-LD schema including MusicVenue, Person, and Event markup to enhance search visibility and provide detailed information about services, locations, and performance types.
Tech stack
Outcome
Delivered a fully responsive, SEO-optimised site with 8 distinct routes, ecommerce scaffold, and comprehensive structured data. Built and launched within planned timeline with modern tech stack showcasing full-stack capability.