Regional cleaning business website with lead capture
WordPress site for residential and commercial cleaning services across Mid North Coast NSW, with integrated email marketing and SEO foundation.
Problem
Bonza Clean needed a professional online presence to serve residential and commercial clients across South West Rocks and Port Macquarie, with lead capture capabilities and local search visibility.
Decisions
WordPress with Divi for client maintenance
Selected WordPress with Divi theme to provide familiar content management for the client while ensuring they could maintain and update content independently without developer intervention.
Integrated lead capture system
Implemented Mail Mint plugin with Klaviyo integration to capture leads effectively and enable automated email marketing campaigns for client retention and new customer acquisition.
Rank Math SEO foundation
Configured comprehensive SEO setup with Rank Math including Organization, WebSite, and Article schema, geo-targeted content, and clean canonical structure for local search visibility.
Tech stack
Outcome
Live, actively maintained regional cleaning business site with working lead capture infrastructure, SEO-ready structure, and client-manageable content system. Successfully serves real business operations across Mid North Coast.